APA Style
(ED), R, G. (2004).
Consumer Behavior -Emerging Trends and Issues (FIRST EDITON).
Hyderabad:
The Icfai University Press.
MLA Style
(ED), Radhakrishanan, G.
"Consumer Behavior -Emerging Trends and Issues".
FIRST EDITON
Hyderabad:
The Icfai University Press,
2004.
Art Original.