APA Style

S., D, W. (1961). Advertising - It's Roles In Modern Marketing (Second Edition). United State Of America: HOLT, RINEHART AND WINSTON PUBLISHERS.

MLA Style

S., Dunn, Watson. "Advertising - It's Roles In Modern Marketing". Second Edition United State Of America: HOLT, RINEHART AND WINSTON PUBLISHERS, 1961. Art Original.