APA Style

Subroto, S. (1993). Brand Positioning - Strategies For Competitive Advantage (First Edition). Delhi: Tata Mcgraw Hii Education private Ltd.

MLA Style

Subroto, Sengupta. "Brand Positioning - Strategies For Competitive Advantage". First Edition Delhi: Tata Mcgraw Hii Education private Ltd, 1993. Art Original.