The Newspapers, the Journals and Pamphlets are counted among the Media. The use of Radio, Television, Comp..."> The Newspapers, the Journals and Pamphlets are counted among the Media. The use of Radio, Television, Comp..."/>
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Encyclopaedia of Multimedia and Communication

The Newspapers, the Journals and Pamphlets are counted among the Media. The use of Radio, Television, Computer and the Satellite has widened this term and now it is called the Multi- media. Multimedia mainly works as an agent between the society and the individuals through the communication of information and ideas. It is generally believed that in political and social matters. Multimedia is playing a very big role and many significant social and political changes have taken place to the intervention of the Multimedia. Newspapers have played a great role in the influence making process. The general public of the developed world is very sensitive to the Multimedia and the students in a very substantial way. But the general public of the developing world is not so sensitive to the influence of the Multimedia.

However, the relationship between the Multimedia, Political Parties, Government and Society has become very significant and is influencing the lives of ordinary people also. Political Parties are making use of Multimedia in their work of capturing power. Besides this the business community is also making the best use of the Multimedia for the promotion of their goods, advertisement through Media has become a very good business. This book considers the relationship between communi-cation and Multimedia-vis-a-vis the political establishment, the business establishment and the general public.

Availability
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Information Technology 006.7/MUR/IT0287
IT0287
Available - Available
Detail Information
Series Title
-
Call Number
006.7/MUR/IT0287
Publisher
New Delhi : Arise Publishers & Distributors.,
Collation
-
Language
English
ISBN/ISSN
81-89557-66-1
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
First edition
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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